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Google Products & Google Penalty Recovery

HAS YOUR WEBSITE LOST ITS RANKING POSITION RECENTLY? DO YOU NEED HELPING WITH FIXING

WE WILL TEST YOUR WEBSITE TO CONFIRM & ISOLATE ANY GOOGLE PENALTIES. WE CAN HELP YOU REMOVE SHADY BACKLINKS OR FIX PROBLEMS THAT MAY BE CAUSING YOUR WEBSITES RANKINGS TO DROP!

GOOGLE ALGORITHM PENALTY RECOVERY

Has your sales been affected over the last few months due to a drop in your websites ranking position? Was this a direct result of a Google Penalty? How do you know if you have been affected by an algorithm change? Is it a manual or algorithmic penalty? Would you like to optimise your website to stay in favour of Google's guidelines? We can confirm these and many other "mysteries" suggesting a course of action to take to recover your Google placement and web traffic.

GOOGLE DISAVO, BACKLINK AUDITS & LINK REMOVAL

We can help you tidy up old SEO campaigns & confirm linking partners that could be causing your problems. Search engines use back links as a guide to a websites popularity. However these websites that are linking to you are sometimes penalised by Google and need to be removed. We provide advice for link removals and Google Disavo guidance for more aggressive tactics. You will be kept upto date with each algorithm change and we will continuously protect your website from these changes.

GOOGLE PLACES, ANALYTICS & WEBMASTER TOOLS

After your website has been approved and goes live then what's next? Understanding your visitor traffic and how your website visitor's interact with your website using Google Analytic's & Webmaster tools would be a good move. We install Google Analytics with every new web project and provide full training & support at a pace that suits your skill level. With Google Analytics you can setup monthly visitor reports, tracking your website's user activity adjusting your website errors and content.

FREE WEBSITE ASSESSMENT - IF YOU'RE WEBSITE HAS DROPPED FOR ITS CHOOSEN KEYWORD THEN DONT PANIC!

LOCATE POTENTIAL ALGORTHIM PROBLEMS & REMOVE BAD LINKS

Locate poor quality links and remove them from your internet profile. A sudden drop in traffic and in the search results are indicators that your website has been penalised. DON'TPANIC instead call us today on 0141 647 1221 for a free website assessment and consultation.

WHAT IS GOOGLE PANDA

Google Panda was created by Google to weed out any low quality websites or sites that tried to manipulate the Google ranking algorithm. It was added to the World of Google in 2011 and caused millions of websites to drop and loose ranking.

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WHAT IS GOOGLE PENGUIN

Google Penguin was added to compliment Google Panda and aimed at off-site manipulation. It weeded out the sites with low quality irrelevant backlinks.

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WITH THE NEW MEDIA WORKSHOP YOU HAVE EVERYTHING YOU NEED TO FIND & ENGAGE WITH YOUR CUSTOMERS ONLINE

The way consumers search for products online has been transformed since the popularity of Smart Phones and Tablets. Google has even declared that as from 21st April 2015, if your website is not mobile ready then you run the risk of being penalised. Is your business mobile

GOOGLE ALGORITHM CHANGES HISTORY

The following dates and naming schemes are sourced from various indusrty websites. Webmaster forums and SEO blogs coined many of the names with the Webmaster World forum naming the very first update “Boston” as it was announced in Boston. Google have named a few also with “Caffeine” being the most prominent. “Panda” and “Vince” have been named after the engineers that pioneered the algorithm change. Enjoy the read!

October 2015 RankBrain & Hacked Sites Algorithm
Google made a major announcement, revealing that machine learning had been a part of the algorithm for months, contributing to the 3rd most influential ranking factor. Google’s Hacked Sites Algorithm is expected to aggressively remove hacked sites from search results to improve the quality of search.

July 2015 Panda 4.2
Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out. The immediate impact was unclear, and there were no clear signs of a major algorithm update.

May 2015 The Quality Update
No specifics have been released about this large scale ranking change, originally dubbed “Phantom 2”. Google acknowledged a core algorithm change impacting “quality signals”.

April 2015 Mobile Friendly Update
This update dubbed “Mobilegeddon” was aimed at non-mobile ready websites and in a rare move informed the web community of the approaching change. This gave web owners time to update their websites to the new updated Google guidelines

August 2015 HTTPS / SSL Update
Google announce that it would be giving preference to secure sites and claimed that adding this encryption would provide a small ranking boost that would grow over time.

August 2014 Authorship Removed
Following up on the drop of authorship photos Google announced it would be removing completely the authorship mark code.

July 2014 Pigeon Update
This update shook-up the world of search results by modifying how Google interpreted location cues. They claimed it created closer ties between the local and core algorithm.

August 2013 Hummingbird
Hummingbird was compared to caffeine and seemed to be a core algorithm update that would build semantic search and the knowledge graph for many months.

August 2013 In Depth Articles
In depth articles are a new type of news result dedicated to more quality content.

September 2012 Exact Match Domain
Google announced an updated how it handled exact match domain names (EMDs). This led to massive changes reducing the presence of EMDs with reports claiming this change impacted 0.6% of search queries.

May 2012 Knowledge Graph
Knowledge graph was aimed at semantic search and SERP integrated display. Knowledge panels appeared more often on the SERPS with small widows of information.

April 2012 Penguin
The “web spam update” later dubbed Penguin was an update targeting over optimised websites. It updated spam factors of the algorithm such as keyword stuffing and was reported to have impacted an estimated 3.1% of English Queries.

February 2012 Venice
This local search update, given the codename Venice by Google, aggressively localised search results and local search data.

January 2012 Search & Your World
Google announced a radical shift in personal data and pushed the Google+ social app. This also added a new toggle button to turn off personalisation.

November 2011 Freshness Update
This algorithm change was aimed at rewarding freshness and websites with recent and up to date or “Fresh” content.

February 2011 Panda
Targeting websites thin content, content farms and website’s with high ad to content ratios. It had several updates throughout the year all fine tuning the algorithm change.

December 2010 Negative Reviews
After an expose in the New York Times about how e-commerce site DecorMyEyes was ranking based on negative reviews, Google made a rare move and reactively adjusted the algorithm to target sites using similar tactics.

December 2010 Social Signals
Google and Bing confirmed that they use social signals in determining ranking, including data from Twitter and Facebook.

November 2010 Instant Previews
A magnifying glass icon appeared on Google search results, allowing search visitors to quickly view a preview of landing pages directly on screen.

Google Instant — September 2010
Expanding on Google Suggest, Google Instant was launched, displaying search results as a query was being typed.

June 2010 Caffeine
Launch of the new and improved web indexing system which reported a 50% improved & fresher index.

May 2010 May Day
This update targeted low quality, thin websites with pages ranking for long tail keyword variations.

April 2010 Google Places
New and improved Google places is launched which is more integrated with local search and added a number of features.

December 2009 Real Time Search Update
Google feeds, Twitter feeds and new content are integrated into the real time feed.

February 2009 Vince
Big brands seemed to be favoured and receive a ranking boost in the search results with this update.

August 2008 Google Suggest
A major change was made to the logo and box home page template with the addition of suggested searches appearing directly below this box.

April 2008 Dewey
An unspecified update to the index that caused a stir in the SEO community.

June 2007 Buffy
A collection of small updates to single word search results and various other minor changes to the search index.

May 2007 Universal Search
An update making searches universal by combining traditional search results with news, video images and local search.

November 2006 Supplemental Update
Changes to the supplemental index and filtered pages.

December 2005 Big Daddy
Update to technical issues such as URL canonicalisation and redirects.

October 2005 Jagger
Targeting websites linked to links farms, websites with paid links and reciprocal links.

October 2005 Google Local
Map data is integrated with the Local Business Centre database.

It was said that this update was more of a refresh and has been referred to as “The false alarm”.

June 2005 Personalised Search
An update to the search algorithm that takes user search history into account making the search more personalised and accurate.

May 2005 Bourbon
Improvements on how Google interpreted & treated duplicate content and no-canonical URL’s.

February 2005 Allegra
Allegra is Google’s LSI ranking algorthim. An update targeting websites with suspicious looking links.

February 2004 Brandy
An expansion to the Google Index which focused on anchor text relevance and the first roll out of LSI (Latent Sematic Indexing).

January 2004 Austin
An update to the Florida algorithm which again targeted websites with invisible text and meta tag stuffing.

November 2003 Florida
Update targeting keyword stuffing and other new black hat ranking techniques.

June/July 2003 Esmeralda & Fritz
These both left off from the Dominic & Cassandra updates and was a large aggressive update that shook the world of SEO. This was a main update which made improvements to the index infrastructure switching from monthly updates to daily indexing for faster more efficient searches..

May 2003 Dominic
An update which helped to improve the counting and reporting of backlinks, fine tuning the measure put in place to stop manipulative link techniques.

April 2003 Cassandra
This update targeted websites with unnatural linking patterns from co owned domains, links from hidden text with links in this text. This was also the first time Google allowed banned sites to make a resubmission request.

February 2003 Boston
This first named update with more emphasis on quality backlinks which had a major impact on the search engine ranking positions of many sites.

January 8 Unnamed Update

Google confirmed a large shift in the rankings was due to a “core algo update”. Google officially said that this was not a Penguin update.

September 2002 Google Dance Begins
This was Google’s first major update with reports of a significant change in relevance ranking and an increased importance of anchor text quality.

December 2000 Google Toolbar
The Google Toolbar is launched allowing users to search for the first time from any web page or website.